24 February 2009

Green Gadget

While the focus of my research has shifted away from the talk of green on this continent, I still find myself curious about the form it takes in mass media. As revealed in this recent advertising for the 17" Mac. The strokes are like that of a crayon, which seemingly suggests low-tech and therefore no carbon emissions?

While I'm a Mac lover and value the fact that companies are changing their wayward practices because of climate change etc., I'm struck by how this gets messaged to the public. Organic strokes are seemingly the way to tell someone that something is "more green." Do you notice this?

No comments: