Frequently, designers are not given to thinking about the premises on which their arguments are based, but in a world where every design is connected to a sprawling set of decisions and consequences, they should be. Viewing designs as arguments frees us from the art world's tendency to evaluate on aesthetic criteria alone. It insists on contextual evaluation: design is not just about how a thing looks or how it works; it is also about the assumptions on which it rests.
But the most valuable effect of considering an object as an argument is that it allows us to look under the rhetorical hood and consider it not as an inevitable or neutral invention but as something that embodies a point of view.
Sidebar: Project M (people on my page)