02 August 2009

A Design Case Study: Adaptable, Scalable, Affordable

For Print Only wrote about this stamped version of a business card. The designer was esteemed for his excellent registration. I concur.

But I also love how this speaks to designs being hand-crafted and how this encourages reduced waste while also offering a transferable tool that is accessible to non-designers.

This idea was reflected in what I attempted to allow for a logo design to be usable and beneficial for a cooperative of weavers in Rwanda who had no access to typical print tools. By translating their logo onto a rubber stamp, they are now able to manage a visual identity that will allow them to improve market presence for their weaving business.

As design has a role to play in democracy and good governance, I see this concept as an example of how accessible design tools can encourage dignity and ownership for the next billion.

No comments: