24 November 2009

barbie uses only natural materials
Last year I wrote a wee book that posed the idea that Barbie should become the poster child for the "green movement." While I think we're well beyond some of our naive ideas about the word "green," I was reminded that many continue to be overwhelmed by the shift in conversation — and are left wondering how to uncover the truth in this message of a more sustainable future. Here's an excerpt:

And so, this is why I have been toying with (pun intended) how Barbie (a fake plastic pop icon) might speak to the issue of changing to a greener life. If the switch to green continues to be about how we respond to the external qualities of our life (and not the deeper roots of our existence), maybe Barbie could justify our wayward ways. In her 50-year history, Barbie has represented many things. She is both traditional and controversial. She has responded to various cultural realities by turning herself into an animal-loving anthropocentric or a calculator-carrying corporate maven. Last year, a Muslim Barbie was developed to allow for a new era of doll based on the values and traditions of the Muslim culture. If this culture wanted a doll to reflect its values with alternative external apparel, could Barbie speak to the ideologies of green similarly? Are we suggesting that what you add to the outside reflects what is really going on inside?

Do you agree? Do you think people continue to be overwhelmed or have we navigated a reasonable path at this point?

If you want to read more, here's where to get your hands on it: I Am Not A Plastic Bag

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