23 July 2010

Sprinkles Packaging
The results are in! I just got word that of the 413 households surveyed, this was by far the most popular concept (of the options presented) for packaging a micronutrient. This isn't going to be the actual packaging but was a way of doing formative research to find out what the preferences of a rural woman might be when it came to visualizing the idea of adopting the behaviour of adding a micronutrient to a child's food. The reasons for its popularity seem to relate to:
a) Color (these are the colors of the Rwandan flag)
b) Image (the action of feeding the child makes it clear as to what to do with the contents)

There is more work to be done and we're awaiting the opportunity to see it be pilot tested and developed further. But this was exciting news for sure!

No comments: