

While the focus of my research has shifted away from the talk of green on this continent, I still find myself curious about the form it takes in mass media. As revealed in this recent advertising for the 17" Mac. The strokes are like that of a crayon, which seemingly suggests low-tech and therefore no carbon emissions?
While I'm a Mac lover and value the fact that companies are changing their wayward practices because of climate change etc., I'm struck by how this gets messaged to the public. Organic strokes are seemingly the way to tell someone that something is "more green." Do you notice this?
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
24 February 2009
Green Gadget
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9:19 AM
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Tags advertising, communication, mac, rhetoric
12 February 2009
Less Than $1 A Day
I came across this on my walk home from school.
It struck me how this statement means one thing for the New York Times and something completely other in light of assessing those who must live on this amount.
A documentary series that investigates this further.
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2:51 PM
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Tags advertising, africa, communication, design, rhetoric
11 March 2008
It was a banner day
Politics
Family
Luxury
And yes, more luxury
This one gets marks for keeping you interested to the very end.
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10:38 PM
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Tags advertising, design rhetoric, green washing, media, rhetoric
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